Sample Project:
Strategic Planning for a Not-for-Profit Online Education Provider

With its startup funding dwindling, this not-for-profit organization needed a long-term strategic plan to help it fulfill its mission — offering online learning programs to social services professionals — without grant funding.  So they retained Tom Clay & Associates, Inc. to make it happen.  The project included visioning and strategic direction setting; original market research and market, product, customer and competitor analyses; a new business model; organization analysis and redesign, including governance and operations analysis; planning and coaching for leadership/ management/staff development; a partnership strategy; recommendations regarding marketing, pricing and products; an analysis of risks; and detailed financial projections addressing multiple scenarios.  The resulting plan, which articulated clearly, succinctly and in business terms how the not-for-profit would organize itself and conduct its future activities, was, in essence, a comprehensive guide to its future.

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